Jonathan Smith is CEO and founder at China marketing specialist Hot Pot China. Hot Pot has worked with brands such as Ted Baker and Canada Goose, using their deep understanding of the Chinese market and consumer behaviour, combined with rigorous data-driven measurement and analysis. Let’s hear more from Smith on strategy, planning and digital execution […]
Sarah Bird is CEO of Moz. She sets the company strategy and drives execution. She also regularly speaks about entrepreneurship, business models, search marketing, women in tech, and fostering an inspiring company culture. We caught up with Bird to get some insight into her day-to-day role at Moz. Please describe your job: What do you
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Joe Zender is the CEO and founder of nez, an app that offers discounts at restaurants, bars and cafés in London. He spoke to Econsultancy about how he came to work in the food and drink sector, how he spends a typical day, and his favourite app experiences. Hi, Joe. Please describe your job: What
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Charli Rogers is Vice President of International Client Services at brand management platform Yext. Econsultancy caught up with her to find out why being a people person is essential to her work, how she measures success, how she came to work at Yext, and why exploring new avenues is important for a marketer in 2019.
Wajid Ali is Head of Paid Search at global brand performance agency ForwardPMX. He spoke to Econsultancy about what his role involves day-to-day, how he came to work at ForwardPMX, and some of his favourite creative ad campaigns. Hi, Wajid. Please describe your job: What do you do? Wajid Ali: I oversee all of the
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Ana Sousa is a Data Scientist at Cxense, a data management platform that offers online advertising, analytics, conversion rate optimization and content recommendations for publishers. Econsultancy caught up with her to find out what a data scientist really does, the skills she uses in her role, why her job was “love at first sight”, and
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Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown. Recent work from the agency includes campaigns such as HSBC’s We Are Not an Island and BT Sport’s #Unscripted. We caught up with Hulbert to ask her the usual questions and get an insight into her day-to-day. Please
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Adverity is a data intelligence platform allowing marketers to aggregate, manage and analyse data. We caught up with CEO Alex Igelsböck to find out more, and ask him how he does what he does. Please describe your job: What do you do? Alexander Igelsböck: My job is orchestrating the Adverity venture. As CEO of Adverity
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my
A day in the life of… Damon Westbury, Interim Managing Director for EBX – Econsultancy Read More »
Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019.
