Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now, you know that rationalizing a single stack is hard. Bringing together two stacks or more is really complex,” said CabinetM COO Sheryl Schultz at this year’s MarTech Conference. Schultz moderated the “When Stacks […]
How to wed multiple martech stacks when companies merge Read More »
Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The acquisition will give Integrate customers access to Akkroo’s app-based platform that captures leads in real-time at events and feeds them straight to the sales team. This is Integrate’s second acquisition this year. Why you
Integrate sets sights on event leads with $34M purchase of Akkroo Read More »
SAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named the global manager of marketing operations in April 2018. The newly appointed marketing ops leader was put in charge of building a team that would oversee the tools, processes and systems to power
Building a marketing operations team from scratch, one year in Read More »
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must go through digital transformation to win share, gain efficiency, make better decisions and delight customers, said Saira Nazir, head of digital marketing at Autodesk, at MarTech Conference Thursday. Nazir outlined three foundations of
SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer. “My mom inspired — or told me — to become an engineer,” said Gupta during his keynote session at this year’s MarTech Conference, “I listened to her and
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer Read More »
Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their budgets on technology, and yet 50% don’t believe they have the tools they need, according to a Moore Stephens poll. The real problem, said Subbu Iyer, CMO at Riverbed, in a talk at
Why brands must take a people-first approach to martech Read More »
To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should care The promise of a CDP is to provide a unified repository of customer data that can be made
CDP Institute launches vendor certification program, tools to help CDP buyers Read More »
SAN JOSE, CA –The salary gap between women and men working in marketing technology-related roles has shown no sign of closing, according to our 2019 Marketing Technology and Operations Salary Survey. The second-annual survey was conducted in conjunction with Chiefmartec.com and released Thursday at the MarTech Conference. The salary gap kicks in around a base
Gender gap persists in marketing technology roles, salary survey finds Read More »
SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI Read More »
SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing Technology Landscape including 7,040 companies, an increase of just three percent from 2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019
Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time Read More »
