A-From MTT

Snaps launches a Marketing Cloud for chatbots, messaging and emojis

A-From MTT, Channel: Martech: Social, Chat & Text Messaging Apps, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Social Media, SEO BLOG / Good To SEO

Last week, Sprout Social announced a do-it-yourself bot creation platform for Twitter. This week, Snaps has released its self-service Conversational Marketing Cloud, which lets marketers create chatbots, emoji keyboards and custom iMessages. The platform has been in beta testing with selected brands — including Nordstrom, Nike Jordan and Marriott Rewards — for the last year […]

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Force-feed your marketing funnel now

A-From MTT, Channel: Martech: Management, Channel: Martech: Sales, Martech Column, SEO BLOG / Good To SEO

I love B2B marketing. I came for the diversity of challenges. And I’ve stayed for the continuous change. Throughout, I remain acutely aware of the balancing act that’s part and parcel of life in this job. We practice in the space between the scientists who create great products and the warriors who help sell them.

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Business as usual is holding you back

A-From MTT, ABM: Account-Based Marketing, Channel: Martech: Management, Channel: Martech: Marketing, Martech Column, SEO BLOG / Good To SEO

“If you always do what you’ve always done, you’ll always get what you’ve always got.” This is the statement I made to my wife while we were dating, when she had concerns about my history of commitment issues. Sounds self-evident, doesn’t it? But, seven years and two kids later, it’s clear that this time, I wanted

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An intervention on marketing’s dysfunctional relationship with data

A-From MTT, Analytics & Marketing Column, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG / Good To SEO

As the relationship between human marketers and marketing data evolves from casual dating into something a little more serious, many are beginning to feel the growing pains. Sometimes the data tells us thing we don’t want to hear, or worse yet, can’t understand. Sometimes we ask the data to answer questions it can’t. And sometimes

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A deep dive into online-to-in-store attribution

A-From MTT, Analytics & Marketing Column, Channel: Martech: Analytics & Data, Channel: Martech: Commerce, Channel: Martech: Marketing, Channel: Martech: Sales, Martech Column, SEO BLOG / Good To SEO

Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are using multichannel attribution models, up from 22.9 percent in 2014, according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives.

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