A-Post to MarTech Today

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

A-Post to MarTech Today, Blockchain, branding, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Facebook, Facebook: Advertising, Facebook: Business Issues, Google, Google: Display Advertising, Google: YouTube, Programmatic Advertising & Media Buying, SEO BLOG, video /

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content Read More »

Comparing two performance marketing tools/agencies

A-Post to MarTech Today, Channel: SEM, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG /

As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we want to be sure that we’re making the right choice before we commit all our resources to something. That goes for deciding which tools/agency to use as well. Moving your performance marketing

Comparing two performance marketing tools/agencies Read More »

Oracle DMP adds integration with Bing Ads custom audiences

A-Post to MarTech Today, Bing, Bing Ads, Channel: SEM, SEO BLOG /

Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up additional targeting, bidding and messaging strategies that can be specific to what an advertiser knows about the audience being targeted. For example, messaging to

Oracle DMP adds integration with Bing Ads custom audiences Read More »

New formats are infusing digital ads with creativity that gets results

A-Post to MarTech Today, Channel: Video, Mobile Marketing, Mobile Marketing: App Promotion Ads, native advertising, SEO BLOG, video /

With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising

New formats are infusing digital ads with creativity that gets results Read More »

Investors anxious about Google traffic acquisition costs, which regulation could further increase

A-Post to MarTech Today, Alphabet, Channel: Industry, Google: Android, Google: Business Issues, Google: Legal, Legal: Regulation, SEO BLOG /

Google’s traffic acquisition costs (TAC) have been climbing. As Google’s ad revenues grow, so does the money it pays to partners and distributors. Investors are particularly sensitive to this issue. In response to investor questions, Alphabet CFO Ruth Porat explained recently that Google’s increasing traffic costs are partly about mobile and programmatic growth, which have

Investors anxious about Google traffic acquisition costs, which regulation could further increase Read More »

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers

A-Post to MarTech Today, branding, Channel: CMO Zone, SEO BLOG /

Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I recently began jogging in Hoka running shoes, and it’s not a far stretch for me to use the word love when recommending them to others. But

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers Read More »

Will chatbots become part of the consumer search experience?

A-Post to MarTech Today, All Things SEO Column, Bing, Bing User Interface, Channel: SEO, Search Features, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants. However, during an inspirational Future of Search meeting with the Bing team and Rik

Will chatbots become part of the consumer search experience? Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com