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43% of millennials have made a voice-device purchase in past year

A-Post to MarTech Today, Amazon, Apple: Siri, Channel: Retail, Google: Mobile, Google: Voice Search, SEO BLOG / Good To SEO

Alexander Supertramp / Shutterstock.com According to a new “Future of Retail” report from Walker Sands, 19 percent of consumers have made a purchase using a voice-controlled device in the past 12 months. The numbers go way up, however, for millennials, with 37 percent reporting “they ‘always’ or ‘often’ shop online via voice-controlled devices.” Among this group, 43 […]

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Vintage Italia’s CMO credits his father with being the most influential person in his career

A-Post to MarTech Today, Channel: CMO Zone, Features & Analysis, Features: Get To Know, Interviews, SEO BLOG / Good To SEO

As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy Elves, a holiday-themed apparel company that is known for its ugly Christmas sweaters. “We’ve co-designed

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Why one e-commerce company is going all-in on AMP (Hint: conversions)

A-Post to MarTech Today, Channel: Retail, Google, Google: Accelerated Mobile Pages / AMP, Google: AdWords, Mobile Marketing, SEO BLOG / Good To SEO

Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was the first major non-news site to deploy AMP widely in a production setting, and other early adopters are getting on board despite

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How are they Driving the Modern Marketing Organization?

A-Post to MarTech Today, Channel: CMO Zone, Driving the Modern Marketing Organization Column, How To Guides: Marketing Strategy, Marketing Land on Instagram, SEO BLOG / Good To SEO

When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing officers were approaching the critical tasks of team organization and talent development, all while facing digital disruption and demands for rapid business growth. It was clear that to drive growth amid this disruption, top marketers

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