By Mark Tarro, Senior Solution Engineer, Oracle In our everyday lives, we buy and use a growing number of add-ons that can improve the way that we work or relax. Whether it is a new and improved lens for a camera or a chrome plug-in, we want to have our new tool up and running […]
How do you get sales aligned with on-demand B2B content marketing? Nathan: One of the other big roadblocks out there can always be sales. How do you get sales on board with the idea of on-demand B2B marketing? Elle: One of the things that we’ve done internally, we have this concept of a fast moving
Rethink Marketing Podcast: On-Demand B2B Content Marketing Read More »
What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies? Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 marketing, will be among the B2B marketing trends this year and probably the foreseeable future, too. So, why do 76 percent of North American marketers rate their
Marketing Personalization Strategies You Might Be Missing Read More »
Makers of Modern Marketing: Kelvin Gee This installment of the Makers of Modern Marketing series finds us across from Senior Director of Modern Marketing Business Transformation, Kelvin Gee. This role takes Gee around the world as an evangelist, strategist, in-house consultant, marketing trainer, and enabler for modern marketing. He enables Oracle marketers to adapt to
For us marketers working in the B2B realm, Account-Based Marketing can be a huge timesaver when it comes to executing our marketing strategy. The reason why is it allow us to more effectively go after big opportunities by grouping our leads at an organization into an account. And, when done right, it can lead to
Account-Based Marketing KPIs to Measure (and a few to ignore) Read More »
Account-based marketing (ABM) has become a popular approach for us B2B marketers because it allows us to look at the bigger picture and pursue leads with the most potential. Instead of pursuing every opportunity that comes your way, account-based marketing enables you to efficiently engage and nurture a relationship with the various decision makers within
7 Essential Strategies for Account-Based Marketing Success Read More »
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s technological capabilities as well as marketing’s new focus on accounts. So, what are companies that
3 Ways to Achieve ABM Success Based on Research| Marketo Read More »
Exporting is nothing new, but overseas markets continue to present opportunities for companies to grow Advances in technology, internet communications and travel, mean we understand cultures and countries better than ever; making trading outside of your domestic market one of the most accessible strategic options available to businesses today. Let’s face it: twenty-first century business
7 key ways to find new international customers using Account-Based Marketing (ABM) Read More »
Today, email is not just about promoting your brand offerings. It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people with disabilities. The email address is an asset that needs to be used thoughtfully. Gone are the days of
Incorporating Email Personalization in Your ABM Strategy to Boost Engagement Read More »
It’s something you may not even realize, but as a consumer, you’re getting served personalized experiences left and right. From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online has some kind of personalization attached to it. Until recently, this high level of personalization has existed almost exclusively in the
5 Steps to Creating Personalized Content Experiences for ABM Read More »
