Actionable Marketing 101

4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

Does your organization use the 4Ps of the Marketing Mix for its marketing strategy? Not sure? Did you sleep through your Intro To Marketing class? Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!) Don’t worry–We’ve got your back! The Marketing Mix 4Ps are: Product includes options, quality, design, features,  packaging and other related …

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4 Pillars of Digital Marketing

Delivered via an Internet-enabled device or experience, digital marketing enables marketers to connect directly with their audiences including prospects, customers, employees and other followers. This interactive connection lays the basis for the four pillars of digital marketing and distinguishes it from non-digital marketing.  They are: Content: Gives context to brand message based on a medium. Communication: Is …

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The Ultimate Guide To Contact Us Functionality and Forms

Do You Allow Visitors To Contact You? Help—I want to talk to someone at your company. Before you laugh, ask your mother to contact someone at your firm (without using her speed dial to your direct line). This isn’t a marketing joke with a great punch line about your mother. (I respect mothers, mine included!) …

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