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Hero Academy Live! | PPC Hero

We’re bringing our new video series, Hero Academy, live for a special event. Showcasing three new sessions, you’ll learn a scientific process on how to improve your ad copy with Microsoft’s Purna Virji, a breakdown of ad extensions on Google and how you should be using them with Hanapin’s Elliot Kemp, and an overview on …

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August Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Check back towards the end of the month for an updated version of this post. Google Ads What: Google Ads releases phrase match and broad match modifiers Details: Last year, Google Ads started allowing exact match keywords to match to …

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4 Ways to Combat PPC Ad Fatigue

April 10, 2018 Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me …

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5 Methods For Creating Ads in Google AdWords

September 27, 2017 Google recently rolled out new best practice recommendations for optimizing search Ads within Ad Groups.  The new recommendations move away from traditional A/B Ad testing and instead focus on Google’s algorithm to determine which ad copy performs the best.  Google now recommends a minimum of 5 Ads per Ad Group to give …

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Optimized Rotation Means More Ad Variety & Volume

September 15, 2017 The industry continues to buzz about Google’s recent announcement to simplify ad rotation settings from four options to just two: “Optimize” and “Rotate Indefinitely”.   These changes are to take place later this month. You may think to yourself, “Sure, that’s neat but I’ll continue to rotate indefinitely. I have my A/B testing routine …

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How To Use Negative Indicators To Improve Ad Performance

September 12, 2017 Our instinct as marketers can be to chase what’s working and max out performance everywhere possible. When our optimizations are going swimmingly and we see conversion volume is growing and CPA is shrinking like a kid in a Rick Moranis film, we get to pat ourselves on the back and push more …

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