adaptive journeys

Revealed: The Secrets our Clients Used to Earn $3 Billion

Why the Best Marketing Is Adaptive Marketing

October 10, 2017 adaptive journeys, Adaptive Marketing, B2B adaptive marketing, b2b marketing strategy, marketing automation, Marketing Strategy, personalization, SEO BLOG 0 Comments

Editor’s Note: A B2B adaptive marketing strategy using marketing automation can help you predict and deliver the best message to your prospects, at the perfect time, through the ideal channel…

Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact

July 28, 2017 act-on, adaptive journeys, Adaptive sending, Email Marketing, marketing automation, SEO BLOG 0 Comments

Ever pull into a full parking lot and get a front row spot because someone just happened to be pulling out? Great timing brings great advantages! For marketers, maximizing engagement…

Act-On Software’s Marketing Roundtable: Adaptive Journeys™

June 29, 2017 act-on marketing, adaptive journeys, B2B Marketing, marketing automation, marketing roundtable, SEO BLOG 0 Comments

This transcript has been edited for length. To get the full measure, listen to the podcast. What is Adaptive Journeys™? Nathan Isaacs: To kick off our Marketing Roundtable, we’re taking…

The Artificial Intelligence Impact: Friend or Foe to Marketing?

June 26, 2017 adaptive journeys, Artificial Intelligence, marketing AI, marketing artificial intelligence, marketing automation, SEO BLOG 0 Comments

The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual…