adopting marketing automation

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

ROI Essentially all respondents (98%) agree that effective marketing automation is critical to long-term business success. While just over half of B2B organizations surveyed are using marketing automation, only 27 percent firmly believe that it has increased marketing’s contribution to pipeline. A significantly higher proportion of respondents based in North America indicate that marketing automation …

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How Marketing Automation Can Generate More Summer Relaxation 351x200

How Marketing Automation Can Generate More Summer Relaxation

We’ll show you how you can use marketing automation this summer to ease your burden at each stage. 1. Attract prospects by strategically scheduling your social media content. For starters, use social media post scheduling to free up your time and deliver consistent messaging across your social platforms. While you’re lounging poolside, your marketing automation …

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Our Customers Share Why They Love Having Act On on Their Side 351x200

Our Customers Share Why They Love Having Act-On on Their Side

GM Nameplate Like many manufacturers, GM Nameplate relied on traditional marketing practices to reach its audience. Cynthia Schulte, the company’s senior marketing manager, who’s responsible for promoting the company’s ability to design and build everything from labels and display screens to electrodes and circuit boards, wanted to streamline her work and strengthen her collaboration with …

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