Advertising & PR

14 Ways to Improve Your Product Pitch to Clients and Investors

Confidence and technique are two key elements of an effective investor or client pitch. If you don’t have confidence, you may come across as unsure about what you’re offering; if your technique is bad, you may come across as someone people won’t want to work with, or the message about what you’re offering and its …

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6 Smart Tips for Successful Video Marketing

By Caroline Manning If you aren’t already using video to promote your business, it’s not too late to start. Follow this smart advice for adding video to your company’s overall marketing strategy. 1. Making a video for the sake of having a video is not a good strategy No matter what industry you’re in, you …

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The Best Tricks to Rank Higher On Google With Video Content

By Victor Blasco There are billions of new hours of video content being uploaded to the internet daily. This can be either very intimidating or very exciting, depending on how you see it. It’s exciting because our culture lives in such a great era of information. Just imagine, 5 billion videos are watched on YouTube …

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5 Ways to Get Amazing Photography to Build Your Business Brand

How much has your business invested in top-quality photography? If you’re like most business owners, photography is an afterthought. It may be essential for some advertising pieces, but overall it’s an extra luxury that isn’t necessary to help your business grow. However, photography has more potential to move your business forward than you realize—and having …

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5 Essential Digital Marketing Podcasts That All Marketers and Business Owners Should Be Listening To

By Lilach Bullock Digital marketing is an ever-changing, ever-evolving medium; just looking back to when I first started with digital marketing, a little over 10 years ago, it’s a completely different medium. There is always new technology popping up, and consumers’ behaviour and expectations are changing almost by the year. So how do you stay …

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How to Market Your Business With Online Video (It’s Easier Than You Think)

Does the idea of marketing with online video intimidate you? If so, you’d better get over your fears. Online video isn’t going away anytime soon—and whether you sell to consumers or other businesses, there’s good reason to incorporate it into your business’s marketing efforts. Not only is online video popular, it’s also influential. According to …

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