AdWords Updates

New Google Ad Position Metrics

In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position. …

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Top 4 Google Ad Format Updates

In this industry, if you blink you might miss something important. And it has never been more the case than with the rollout of various new ad formats and ad reports (or the quiet closing down of formats you may have found useful in the past, with the launch of Google Ad’s new UI.) Quarter …

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The PPC Newsflash: Take Advantage of the New Google Text Ad Changes

We know that responsive search ads can include up to 3 headlines and 2 description lines, but Google just announced that starting at the end of August, you can include a 3rd headline and 2nd description in regular text ads. Additionally, your description lines can be up to 90 characters each. What do you do with …

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AdWords is Dead: Google Simplifies its Marketing Brands

June 28, 2018 Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google’s official announcement of the consolidated networks points out, is multi-fold: …marketers have more opportunities to reach consumers across channels, screens and formats.Advertising on Google …

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The New Interface and Beyond: AdWords Updates 2018

June 25, 2018 It’s that time again – time to update you on the new features and tools in AdWords to take your digital marketing experience to the next level. From enhancing functionality on YouTube traffic to the machine taking over, all you’ll need to do is watch this webinar to have the pro tips …

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2018 AdWords Updates: Notes, Add-Ons & Optimize

June 8, 2018 Google has been busy recently making several updates to the features and policies for AdWords.  Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize. AdWords Launches Add-On for Google Sheets Google recently announced a new Google …

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