Affiliate Marketing

How to Get Started With Paid Performance Marketing

In the past, we’ve written about affiliate marketing, as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. If you send 100 visitors to the landing page of Company X, and five of those visitors buy from the …

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The “Niche” Myth and How to Define Your Audience (FS328)

The audience we aim to capture and the potential clients we go after are ultimately what make a business stay afloat or sink, without an audience you are not really an entrepreneur, right? So how do we find that particular section of the market that is right for us? How wide or narrow should we …

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The “Niche” Myth and How to Define Your Audience (FS238)

The audience we aim to capture and the potential clients we go after are ultimately what make a business stay afloat or sink, without an audience you are not really an entrepreneur, right? So how do we find that particular section of the market that is right for us? How wide or narrow should we …

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7 Steps to Getting Started With Affiliate Marketing for Your Business

Are you splashing the cash on advertising campaigns that never seem to pay off? A low ROI isn’t just a vanity metric. If you’re not generating as much (or more) cash than you’re spending on your campaigns, it’s not a sustainable way to grow your business. It might be time to switch off your poorly …

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How Will Google’s New Third-Party Cookie Policy Affect Your Affiliate Program

How will Google’s new third-party cookie policy affect your affiliate program? Are changes to how Google’s Chrome browser tracks cookies going to devastate your affiliate marketing programs? Doubtful. But it’s best to know exactly what’s going on so you can be aware of fluctuations in your traffic. If you’re running an affiliate program, you probably …

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Six dos and don’ts of great partnership marketing – Econsultancy

Partnership marketing is a lucrative channel for most brands. However, as I state in my previous Econsultancy article ‘A complete guide to partnership marketing’ – partnership marketing has in the past been simply swept under the marketing rug. It’s now slowly coming to the forefront, mainly thanks to the rise of digital tech and social …

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