Entrants are ranked by fee income from digital activities in the UK, with IBM iX and Atos Digital Services second and third respectively, an unchanged top three. The report shows fee income of the Top 100 up 15% on 2018, in line with Tech Nation figures showing the UK’s digital tech sector is accelerating 2.6x faster […]
Industry buoyant despite challenging environment – Econsultancy Read More »
In only his first year as CEO of WPP, Mark Read has been voted by his peers as the industry’s most influential person (according to Econsultancy’s Top 100 Digital Agencies report, sponsored by MiQ and set to be released on Friday). Nick Watt, Econsultancy’s Head of Partner Content, took the opportunity to talk to Read
“You may know we’ve been trying to ban the use of the word digital” – Econsultancy Read More »
Catherine Merritt is described on Spool’s website as a problem solver with global agency pedigree and startup hustle. After achieving her goals at one of the world’s largest PR firms, she went it alone to create a different kind of agency. Let’s find out more about what Merritt’s day-to-day looks like… Please describe your job:
As a client, it’s often difficult to know how much freedom to grant your agency. Leaving agencies to their own devices can result in some unexpected results further down the line. Sticking your oar in too much can frustrate relationships and lead to mixed signals and, ultimately, a confused result. So, how do you go
How to maximise creativity within client-agency relationships – Econsultancy Read More »
Kimi Gilbert is Training & Development Director at new business consultancy The Future Factory. She manages a team of five people who are undertaking lead generation for five different agencies. She also does pro-bono one-on-one coaching for start up creative businesses on the Mayor of London’s business growth programme, and is a core member progressing
I recently wrote a blog post that drew upon my eye-opening experience when I went client-side after a long(ish) career in agencies. The post received quite a response, largely positive, and it confirmed for me that many clients feel frustrated that they aren’t being truly understood. So I’ve written another, confident in the knowledge that
Even more things that I wish agencies understood about clients – Econsultancy Read More »
Companies around the world will spend over half a trillion dollars on media this year, but according to the ID Comms 2019 Media Thinking report, advertisers largely see media as a cost to their businesses rather than an investment for growth, believe media is a “complex headache”, and view their agencies as commodity vendors. During
Advertisers see media as a cost center and “complex headache”: report – Econsultancy Read More »
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown. Recent work from the agency includes campaigns such as HSBC’s We Are Not an Island and BT Sport’s #Unscripted. We caught up with Hulbert to ask her the usual questions and get an insight into her day-to-day. Please
A day in the life of… Pip Hulbert, CEO at Wunderman Thompson UK – Econsultancy Read More »
I’ve laughed at this cartoon for years. It was originally created by Gary Larson of The Far Side and captioned “The four personality types” – the job titles were added later. But they so beautifully demonstrate the perceptions that we have about each other, clients included. Four years client-side after a long career in creative agencies
What agencies should know about clients (but probably don’t) – Econsultancy Read More »
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year. In 2016, he became Partner and President of LIDA New York, before returning to London in January 2018 to lead the UK business We find out what Goodman does on a typical
A day in the life of… Jonathan Goodman, CEO at creative agency LIDA – Econsultancy Read More »
