Agencies

Agencies Find Connection & Build Better Strategies to Lead Clients, Not Follow

As marketing agencies, owners and professionals, oftentimes we feel like we’re in this #agencylife alone. That’s partly due to the trappings of entrepreneurship or working in a small business. But there’s a certain allure to being your own boss and having an outsized impact on what we achieve for ourselves and for our clients. Agencies […]

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How Bettina Hein Grows Video Ad Platform Pixability 100% per Year

This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was

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How to Streamline Your Agency’s Social Media Approval Process

Social media marketing requires a lot of careful planning and consideration. When something as small as a single poorly-worded Tweet could be enough to land you in some serious trouble with your brand reputation, a solid social media approval process becomes a critical part of any marketing strategy. The problem is, it’s tough to maintain

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4 Ways Sprout Helps Agencies Win New Business

Social has shifted how agencies approach everything from community management to collaboration. A one-size-fits-all approach to winning new business no longer works. Today the tools and platforms that you use to power your client’s social strategies and communicate success are more important than ever. And no one knows this better than the agency professionals themselves.

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How New Client Onboarding Strengthens Relationships & Retention

We all know that attracting new clients is exciting, but fruitful, long-lasting customer and client relationships are where service providers build and solidify their reputations. The building, nurturing and growing of customer engagements should be a primary focus across the B2B spectrum, whether you’re selling software – like Sprout – or services, like our agency

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4 Ways to Better Collaborate With Clients in Sprout

Figuring out methods for better collaboration is an agency pastime. But juggling multiple clients, multiple social accounts and multiple tools tends to make true collaboration tricky to navigate. No matter the size or structure of your organization, implementing some of these workflows can help you and your agency proactively approach collaboration across multiple channels and

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Jonathan Jacobs on Adding Value Through Collaboration

#SproutPartner Jonathan Jacobs is Co-founder and Partner at Digital Natives Group—a digital marketing agency proudly located in “one of New York’s creative capitals,” Long Island City, NY. The aptly named agency boasts an instinctive, inherent understanding of today’s connective technologies as a result of being “born into digital.” We recently spoke with Jacobs about how

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