Agencies

5 Tactics of Highly Effective Social Media Marketers

Oh, agency life. The mini-meetings on the way to meetings, after-hours brainstorms, free client swag and mandatory office parties that always seem to land on your busiest day (why does that always happen?!). It’s a strange, challenging yet incredibly rewarding career. It goes without saying that when you work in this world, every minute matters–especially

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23 Project Management Tools for Every Business Need

With content planning, development tasks, client collaboration and design requests pouring in from all directions, your business can easily get buried in projects. It’s no wonder why there are so many project management tools on the market. There are literally hundreds of tools claiming to make planning, managing and completing projects easier, but how do

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Influencer Marketing Ain’t Easy: 5 Client Questions

The client conversation around influencer marketing is changing. When agencies first began pitching influencers as part of a brand’s social strategy, they spent a lot of time answering “what?” and “why?” But as a recent study by Tomoson Research shows, influencer marketing is now “the fastest-growing online customer-acquisition channel—beating organic search, paid search and email marketing.”

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What Your Client Needs to Know Before Launching a Brand Advocacy Program

Clients rely on agencies for their expertise. It’s important to be a guiding light for the brands you work with in developing big initiatives, like the launch of an advocacy program. Having a tight circle of advocates is crucial in fortifying your client’s reputation and extending their reach to new and receptive audiences. I’ve learned

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