According to a survey by Havas, “people wouldn’t care if 74% of the brands they use every day just disappeared.” Across the world, only 57% of brands are trusted on average (and only 33% in North America!): These figures are shocking, right? They shouldn’t be. Today’s shoppers place a lot more value on customer experience […]
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Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth
8 SaaS Marketing Trends You Can’t Ignore in 2020 Read More »
Unless you’ve been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here’s a quick definition: “The term Business Intelligence (BI) refers to technologies, applications and practices for the
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UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top
42 Digital Marketing Trends You Can’t Ignore in 2020 Read More »
Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we’ve gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing
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67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers
Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at
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Machine learning algorithms abound in biodiversity research, but sometimes without the proper attribution or oversight. In an effort to raise the academic bar, Google says it’ll release an AI workflow for institutions, developed in collaboration with Global Biodiversity Information Facility (GBIF), iNaturalist, and Visipedia. Researchers at the tech giant say the workflow will support data
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This week in future tech, Volocopter is aiming to be one of the first to launch a flying taxi service after completing its first crewed test run in Singapore. The German start-up Volocopter has followed up the launch of its Singapore office at the beginning of this year with its first crewed test flight over
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Humans can detect one trillion different smells, no wonder it is often considered one of the most powerful senses of the body. A group of researchers at Google want to harness that supernatural power through AI. The Google Brain Team is now training AI to recognize the smell of items based on their molecular structure.
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