AI

5 Reasons Why Your CMO Needs Artificial Intelligence Now

Do you know why your CMO needs artificial intelligence NOW? Because:CMOs must show measurable financial results for the budget they invested!  Wonder how AI relates to financial results? I’m not surprised since the answer may not be obvious. With an ever-increasing number of smart devices, apps and methods, consumers have more and more ways to […]

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Walmart Testing Self-Driving Delivery Vans, Says Gatik AI CEO

“Our partnership with Walmart is a huge validation that commercialization and scalability of autonomous vehicles will happen in the B2B short or logistic space,” says Gatik AI CEO Guatam Narang. “Our autonomous vehicles will be moving goods for Walmart from one of their dock stores to their neighborhood markets in Bentonville, Arkansas. Think of our

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Guide to call tracking and the power of AI for analyzing phone data

Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools help marketers connect digital campaign data to inbound customer phone calls. Call tracking is a powerful way for marketers to understand exactly where phone calls

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social

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AI Is Really Going To Change Everything

“We think that AI is really going to change everything,” says BeyondMinds co-founder Or Kramer. “We consider it the fourth revolution. It feels like AI is a huge buzzword right now and everything is AI and actually, it’s true. In the last five years, there has been incredible academic revelations and advancements that are now

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Where They Came From, What They Are and Where They Are Headed

Customer data platforms (CDPs) have been around for quite some time, but it is only in the past few years that they have garnered a lot of attention from marketing industry professionals. There is a lot of hype and confusion regarding CDPs. Most organizations aren’t sure what CDPs are, and how they are supposed to

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Programming the Ethics of Artificial Intelligence [Infographic]

By 2050, driverless cars and mobility as a service will grow into a $7 trillion worldwide. So if the millions of people making decisions on the road, how will A.I. handle that? Driverless cars have many benefits and from 2035 to 2045 consumers will regain up to 250 million hours of free time that was

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Every Sector of the Economy is Going to Benefit From Robotics and AI

“We are on the cusp of ubiquitous automation,” says ROBO Global President William Studebaker. “We have an undeniable inflection point because of the performance capabilities of computing and the cost curve declining such that these now are technologies that used to be science fiction but now have actual use applications. Fast forward six years later

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The Future of Podcasting: Where Is It Going Next?

It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast, up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to

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The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it’s manic,” says  Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder

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