It’s important to note that there needs to be a degree of flexibility when applying business objectives, which AI can help with If you’ve used Google’s conversion optimized ad settings, you’ll know just how powerful artificial intelligence (AI) using machine learning and predictive analytics can be. But can retailers squeeze more out of AI on […]
“We sit on reams of data with 750 million visits to Expedia Group properties every single month,” says Expedia CEO Mark Okerstrom. “That just gives us an incredible amount of understanding around what travelers are looking for, how we can tailor our search results, how we can tailor the recommendations we give, the advertising that
Expedia Pricing Tactics Powered By AI and Reams of Data, Says CEO Read More »
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud Read More »
According to Career Builder’s latest report, 63% of businesses within the U.S. planned to hire full-time employees within the last year. However, many of these companies have also noted that it is a struggle to fill these positions due to low unemployment rates. Your approach to hiring needs to be top-notch in order to capture
How AI Can Help Both Recruiters and Job Candidates Read More »
“We have something brand-new we call the Commerce Page Designer,” says Mike Micucci, CommerceCloud CEO at Salesforce. “It allows you to create experiences with clicks not code. You can literally drag and drop things around on the page and just put them right where you want to. You don’t need to be a programmer or
Salesforce Commerce Page Designer – Creates Experiences With Clicks Not Code Read More »
“The long-term goal (with Alexa) was to try to invent the Star Trek computer,” says David Limp, Amazon’s SVP of devices and services. “I grew up watching Roddenberry and loved it. We all loved watching it and the science had moved up enough where we thought we had a shot at it. It’s still going
Long-Term Goal With Alexa Is To Invent the Star Trek Computer, Says Amazon SVP Read More »
“This is next-generation sequencing,” says CareDx CEO Peter Maag. “It’s really the future in Diagnostics. We are applying this technology to match an organ with the recipient on a very granular level. We do that in organ transplantation, in bone marrow transplantation, and in transplantation overall. Now in the post-transplant area, we can actually detect
AI-Powered Sequencing Technology Is The Future In Medical Diagnostics Read More »
Is your business falling behind in the Marketing AI race? Think this sounds like military jargon? You’d be right because lots of marketing terminology comes from classics on war including: Sun Tzu’s The Art of War Machiavelli’s The Prince and Von Clausewitz’s On War. Or… I could have referenced Stanley Kubrick’s Cold War satire Dr.
How To Make A Successful Business Case For Marketing AI Read More »
“Our acquisition of Dynamic Yield has brought us a lot of excitement,” says McDonald’s CEO Steve Easterbrook. “Very simply put, in the online world when we’re shopping and we pick an item and put it into our shopping basket, any website will automatically suggest two or three things to go along with it. We’re the
How McDonald’s Is Using Data, Machine Learning, and AI to Accelerate Growth Read More »
“Without data, there’s no great AI, says Amit Walia, President, Products & Marketing at Informatica. “Now that AI is really becoming pervasive and at scale, you really need to give it relevant good contextual data. We see that happening a lot in the world of enterprise. Finally, enterprise is arriving at the point where they
Without Data, There is No Great AI, Says Informatica Exec Read More »
