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How to write SEO-friendly alt text for your images

One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if …

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10 on-page SEO essentials: Crafting the perfect piece of content

You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user. Gone are the days of plugging in keyword phrases into your blog …

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Overlooked SEO: Optimizing Images and Video For Search

When it comes to staying one step ahead of your competitors, you need to cover all the aspects of SEO that many of us overlook. See, there’s a lot to SEO. There’s on-site SEO, there’s off-site SEO. There’s technical SEO, backlinks and so on. A crucial part of SEO that can give you that extra bit …

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Image optimization 101: How to rank higher in image search

SEO is not only about optimizing written content. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Optimizing your images gives your website an additional chance to be found via image search, and a good logo or some eye-catching graphics can be just as effective at …

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