Amazon: Amazon Advertising

Amazon advertising growth slowed again in Q1: Does it matter?

Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under an “Other” category. And while …

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Teikametrics adds hourly bidding optimization for Amazon advertising

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make …

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Amazon’s streamlines DSP usability as it continues ad biz ramp up

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically buy display and video ads across Amazon sites …

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How strong is your Amazon ‘health?’

To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO score is the three-digit number based on one’s credit reports that help creditors assess how likely one can repay debt. E-commerce could learn a thing or two about ratings to determine one’s success — …

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3 lessons learned from 89,000 Amazon fashion product pages

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent of U.S. apparel being purchased online in 2017, an array of niche retailers (e.g., The Children’s Place) and D2C companies (e.g., MeUndies) are …

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Amazon’s ad business continues to soar, topped $3 billion for first time in Q4

Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for the first time. With that, Amazon’s ad business topped $10 billion for the year, a 95 percent increase from 2017. Surpassing expectations. That’s far and above the $4.6 billion eMarketer had estimated in …

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Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is available in the U.S. on the IMDb website, Amazon Fire TV devices, Amazon’s Roku channel and on mobile devices via the IMDb app. Why advertisers should care Amazon is estimated to be the third largest digital …

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Amazon adopts MRC viewability standard for conversion attribution

Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Why you should care Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on …

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What Amazon Advertising’s big 2018 advancements will mean for 2019

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advertiser investment are the kinds of …

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Merkle launches bidding platform tailored for Amazon sponsored brand ads

Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency Merkle has developed an internal automated bidding platform designed specifically for Amazon sponsored brand ads. Announced Thursday, the technology can update bids on sponsored brand inventory as often as 48 times per …

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Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices

The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its Alexa intelligent voice agent into vehicles for advertising. Nope, says an Amazon VP. ‘No plans for advertising.’ At Fortune magazine’s conference last week in California on “Most Powerful Women Next Gen,” …

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Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments

Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing nearly 30 percent of the online sales market for the day. Not only was it a big day for sales, but Amazon also saw its biggest single day of ad investments on Cyber Monday, …

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