The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its Alexa intelligent voice agent into vehicles for advertising. Nope, says an Amazon VP. ‘No plans for advertising.’ At Fortune magazine’s conference last week in California on “Most Powerful Women Next Gen,” […]
Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices Read More »
Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing nearly 30 percent of the online sales market for the day. Not only was it a big day for sales, but Amazon also saw its biggest single day of ad investments on Cyber Monday,
Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments Read More »
Image: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to help advertisers automate campaign management. That’s according to our inaugural Amazon Advertising Forecast 2019, released Wednesday. 44% of Amazon advertisers plan to add campaign automation tools in 2019. In an online survey conducted by
Amazon advertisers are in the market for campaign automation tools Read More »
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to
NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year. For our Amazon Advertising
80% of Amazon advertisers plan to increase budgets in 2019 Read More »
A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a decade or so ago. Untethered from the constraints of physical location, Amazon has made it possible for many of us to rarely visit a retail operation for more than a tank of gas or
5 ways to leverage real third-party purchase intent Read More »
Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome
Amazon streamlines ad products under new Amazon Advertising brand Read More »
There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing efforts. For example, in 2017, coworkers and I analyzed some advertising activity from P&G showing that hundreds of millions of dollars of its online ad budget had moved to trusted e-commerce channels rather than
The worlds of brand and trade marketing need to unite Read More »
Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand? Regardless of whether you work for a digital marketing agency or manage digital marketing in-house,
Why you’ll benefit from fully funding your core brand terms on Amazon Read More »
For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will surpass the company’s juggernaut cloud computing business. “By
Analysts say Amazon’s advertising business will surpass AWS by 2021 Read More »
