Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%. […]
Are people misrepresenting their virtual assistant behavior in surveys? Multiple consumer studies released over the past two years have found significant numbers of smart speaker owners are engaged in “voice commerce.” However, a new report, based apparently on internal Amazon data, argues that in fact, they’re not. The Information states that “… according to two
Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent Read More »
Amazon accounted for 43% of all U.S. e-commerce sales in 2016 and it is predicted to account for 50% or more of the market by 2021. Just the marketing platform alone accounts for $3 billion of North America’s advertising market, and is expected to hold $20 billion of the global market by 2020. It shouldn’t
Amazon Advertising: How to Conquer This New Frontier Read More »
President Donald Trump once again attacked Amazon and the Washington Post in some of his recent tweets. In his latest Twitter rant against the company, the President railed that the Washington Post “has gone crazy against me” since Amazon lost their Internet Tax Case in the Supreme Court. He also jibed that the Washington Post
Trump Blasts Amazon Yet Again, Says eCommerce Giant Uses USPS as Its ‘Delivery Boy’ Read More »
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart
Report: Smart speaker ownership driving voice adoption on smartphones Read More »
Amazon has concluded its record-setting online shopping event this year. Called Prime Day, the 36-hour shopping period that ran from July 16 to July 17 was said to have surpassed Cyber Monday, Black Friday, and last year’s event. In a recent press release highlighting its success, the company didn’t disclose sales growth or exact figures but reported
Amazon Sets Sales Record on Prime Day 2018, Reports 100 Million Products Sold Read More »
On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. Speakers include:
In spite of the ongoing glitches Amazon shoppers experienced during this week’s Prime Day event, Amazon reports this year’s Prime Day was its biggest shopping day ever. The company sold more than 100 million products globally, with over 5 million items sold in each of the following categories: toys, beauty products, PCs and computer accessories,
Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever Read More »
In its bid to overtake its largest rival, Walmart announced a strategic partnership with Microsoft on Tuesday. According to the biggest US retailer, the company inked a five-year deal with the tech giant to speed up its digital transformation for a faster shopping experience online. Walmart will be utilizing an array of Microsoft’s cloud solutions
Walmart Joins Forces With Microsoft to Fend Off Amazon Read More »
Amazon established Prime Day as a global retail event that attracts not only shopper attention but also competitive retailer participation with competitive offers. While Prime Day gives other retailers a jump on their 3Q2018 sales and the back-to-school season, they lack Amazon’s Prime subscription fees and built-in one step purchasing. Having watched Amazon first as
3 Killer Amazon Advantages: How To Improve Your Marketing Now Read More »
