Analytics & Data

Using Google Analytics’ Learning Resources

Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward. But interpreting the data can be difficult. Fortunately, Google Analytics offers many learning resources to help. Reports Google Analytics provides helpful instruction on using the platform. An example is a link in the header for …

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Google Analytics: Common Mistakes from Ecommerce Merchants

Google Analytics provides impactful data that can help ecommerce merchants. But installed incorrectly, Google Analytics can produce inaccurate reporting. And a faulty analysis of Analytics data can lead merchants to the wrong actions. In this post, I’ll address common mistakes from ecommerce merchants in installing Google Analytics and analyzing its data. Installation Mistakes Missing Google …

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How to Calculate ‘Available to Sell’ Inventory

Managing inventory can be challenging, especially with many SKUs. A few calculations, however, can make the process easier. “Quantity on hand” is physically available inventory. It’s a simple number, but it does not include unfulfilled sales and outstanding purchase orders where the inventory has not arrived. It also does not include future subscription-type sales and predictions …

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Essential Social Media Metrics for Content Marketing

Social media can drive visits to a company’s content pages. Google Analytics has a built-in report for tracking how much traffic your site receives from social media networks. Social media sites can be powerful tools for distributing content and driving engagement. But, like much of marketing, long-term social media success requires constant improvement. Improvement is …

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