Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt […]
Cinderella Makeover Content Marketing: How To Transform Neglected Content Read More »
Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is
Content Marketing Optimization: The Ultimate Guide Read More »
Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave
Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels Read More »
Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page
To understand the 2018 marketing implications, let’s examine the 5 Top 2017 Marketing Trends. The 2017 Top Marketing Trends were driven by 3 key challenges (Hubspot 2017): Generate traffic and leads Prove marketing ROI Secure sufficient budget Top 2017 Marketing Challenges – Hubspot Chart No surprise—every business, no matter how successful, needs to continually attract
5 Top 2017 Marketing Trends And 2018 Marketing Implications Read More »
2018 B2C Content Marketing Trends reveal that business use of content continues to evolve. Research by Content Marketing Institute and MarketingProfs shows that B2C marketers are paying attention and improving their processes to achieve measurable objectives. (BTW—Here’s our analysis of 2018 B2B Content Marketing Trends.) Table of Contents 1. Overall 2018 B2C Content Marketing Trends
2018 B2C Content Marketing Trends [Research & Analysis] Read More »
Executed well, content amplification gives your content an exponential boost propelling it to yield above average results. Content amplification focuses on reaching the maximum possible audience during the first content delivery days. We’ll explain what content amplification is and how to integrate it into your content marketing strategy. Additionally, we’ll examine 30+ content amplification tools
What Is Content Amplification (Including 30+ Content Amplification Tools) Read More »
Need to build your brand, thought leadership and business but don’t want to use pay-to-play tactics? Did you know that guest post content marketing could help you accomplish this objective? Maybe you think guest posting is only for blogs. It’s not! Or perhaps you’re too overwhelmed with your own content creation to develop content
Guest Post Content Marketing: How To Build Your Business Without Pay-To-Play Tactics Read More »
Do you still blog in your pajamas? Personally I never have! You may wonder why I ask. Because Orbit Media’s 2017 Annual Blogger Survey reveals that blogs have evolved into full-fledged professional media entities. As such, business attire is required at least if you work in an office! To remain competitive with your peers, your
2017 Blogging Research That Will Make You A Better Blogger Read More »
Not all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by integrating it into your content marketing strategy. This will help yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs.
2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research] Read More »
