App marketing

7 Steps to a Winning Pre-Launch App Marketing Strategy

If there’s one phrase that best describes pre-launch mobile app marketing, it’s the “snowball effect.” Marketing your mobile app prior to its launch is very similar to dropping a small ball of snow on top of the hill to watch it grow bigger as it rolls its way down. By the time it ends its

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How to use mobile apps to grow your startup

With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help businesses to thrive. The combination of mobile apps and new age startups has the potential

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KPIs for apps – Optimise your MCommerce Apps & Mobile UX

Which KPIs will help retailers optimise their mobile apps? Well, you’ve finally launched your app and like other app makers in the retail space, you are looking to increase engagement with your users and generate income. You are monitoring your downloads and sources, but is that really enough to understand your users and discover what makes them

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