App marketing

How to create a compelling mobile app for your business

A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What was once a space dominated by desktop is now very much mobile-first, with some countries …

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7 Steps to a Winning Pre-Launch App Marketing Strategy

If there’s one phrase that best describes pre-launch mobile app marketing, it’s the “snowball effect.” Marketing your mobile app prior to its launch is very similar to dropping a small ball of snow on top of the hill to watch it grow bigger as it rolls its way down. By the time it ends its …

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