Apps & Software

7 Ways to Get More Out of Your B2B Database, Your Most Important Marketing Asset

For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to have a clean database with high-quality information so that you have accurate contact information, but also so you can create targeted segments …

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12 Must-Have SaaS Tools for Small Businesses

There’s no question that we have more apps and software as a service (SaaS) tools at our disposal today than ever before. If there’s a function your business does or needs to do, there’s a good chance someone has an app or cloud-based service ready to help you out. In fact, some business leaders get …

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