Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the technology. This is still far from happening in the immediate future, but it wouldn’t be […]
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Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such
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Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected through several cases of trial and error. The idea of automation streamlining the marketing process
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Personalizing on a B2B level is more important than ever Personalization for B2Bs is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective when it came to reaching their company’s objectives than unpersonalized content. But personalization for B2Bs has not been
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How AI is revolutionizing e-commerce even for small businesses If you attended any digital marketing or eCommerce conferences this year then you know that artificial intelligence is one of the hottest topics around. Speakers are talking about it, vendors are selling it, and attendees are just trying to keep up. If you walk away from
You can add smarts to your experience in one of two main ways: either by adding human intelligence – and with it, a dose of empathy or by adding an automated form of intelligence ‘Work smarter, not harder’ has always been my mantra. While I haven’t always been able to achieve this, it’s still a
Have you heard of Google Duplex yet? You know, the AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot… As you may already be aware, Google Duplex is a new technology launched by Google at Google I/O 2018, the company’s annual developer conference. Google Duplex is an AI system that
Google Duplex – here’s what it means for marketers Read More »
Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend AI has progressed quite away from its early beginnings, and its prevalence in modern business models has increased exponentially. Yet, despite this, our relationship with AI has been a tumultuous one, with ‘automation’ becoming something of a dirty word
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Chart of the Day: How perceptions of the applications of AI differ between agencies and brands In our infographic reviewing the applications of AI in marketing, we explore 15 different applications of Artificial Intelligence (AI) across the customer lifecycle from media buying to marketing automation and chatbots. It’s around a year now since we developed
Chart of the Day: Use Machine Learning AI to understand the propensity of your site visitors to convert I’m reviewing a different type of Chart today since while reviewing Google’s Demo Account while working on some new learning materials for our members I noticed the intriguing new Conversion Probability feature Beta. Here’s what it shows for the
