When you add a nofollow tag to a link on your site, you’re basically telling search engines that they shouldn’t count your backlink when ranking that page. Doing this helps you avoid leaking link value to pages that may not be trustworthy, or, in case of affiliate marketing, to your advertiser’s website. But what if […]
Nofollow tags for Amazon affiliate links • Yoast Read More »
Geotargeting is when you serve a user content, based on their location. There are several ways to determine where a user is located, for example by checking IP-address, device ID or even using GPS. It can be beneficial to present your user content that’s customized for their locale, for instance using familiar imagery. Still, it
Hooking up your site to services like Google Analytics provides you with a wealth of knowledge and data about visitors on your site. But it can be hard to know how to interpret all this data. And of course, you should also think about what your goals are. What’s most important for you may differ,
Which is better in terms of bounce rate and traffic? • Yoast Read More »
Affiliate marketing is a means to monetize your blog or website. You can recommend products on your site with a trackable link from your affiliate partner, or put that link in an ad. If someone clicks on the link and buys a product through your site, you’ll get a commission. Especially if your site has
Creating landing pages for affiliate marketing • Yoast Read More »
A few years ago, Google announced the AMP (Accelerated Mobile Pages) project, and it’s becoming increasingly important for all kinds of websites. AMP is a technology to make webpages faster on mobile devices, improving loading times by stripping some of the design. Initially, AMP was mainly relevant for static content, like blogposts or news articles,
Finding the right structure for your site can be difficult, but it’s an important thing to figure out for your SEO. It’ll not only guide your visitors to the content they’re looking for, but also help the search engines understand what content on your site is most important. Dividing your content into groups, using categories
Reusing category name as tag in different taxonomy • Yoast Read More »
If you know a specialist or influencer in your niche, interviewing them and writing an article about it for your site can be a great idea. It’ll give your readers a different perspective, and it offers a nice change from regular blog posts. At Yoast, we have a tag for interviews, and we enjoy the chance
Using heading tags in interview-based content • Yoast Read More »
If you own a business in a small town near a big city, you’re probably a bit jealous of your competitors in this big city. The search volume for that city will most likely be significantly larger, and with that, the amount of potential customers as well. So, is there any way you can still
We regularly receive questions about category pages and similar pages. It seems some of you are unsure of how to properly implement these. And sure, it’s good to think about this, as pages like category or tag pages can be thin content, if you do nothing to improve them. But you can also use these
Noindexing tags, categories and paginated content on a foodblog • Yoast Read More »
There are many occassions when you may want to put a PDF on your site. For example, when you’ve made an online magazine, when an article you wrote was featured in a book or magazine, or when you’ve written detailed instructions for a DIY project. So far, so good. But things can get a bit
