audience segmentation

How to Use CRM for Audience Segmentation

All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their local coffee shop—to understand their wants and needs, and to treat them like an individual. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible …

How to Use CRM for Audience Segmentation Read More »

Why It’s Time to Embrace a Real CRM Tool for Your Business

Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients …

Why It’s Time to Embrace a Real CRM Tool for Your Business Read More »

5 remarketing strategies to prep for Q4

Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite …

5 remarketing strategies to prep for Q4 Read More »