Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a […]
A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad set level. Instead of setting an arbitrary daily spend for each of your ad sets, this tool optimizes your ad set budgets on an opportunity-by opportunity basis in real-time
Using the Facebook Campaign Budget Optimization Tool Read More »
Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”. This is the
What it Means to Provide Value as a Digital Marketer Read More »
Social media marketing is exactly what it sounds like – a digital marketing tactic that makes use of social media platforms such as Facebook, Twitter, LinkedIn, etc. to generate more traffic to your product or service. This type of marketing has been around for many years now, yet too many businesses are still shying away from
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Currently, there are a total of 2.6 billion social network users around the globe. Businesses need to stay ahead of their competitors and gain consumers’ attention, which is why you need to build your presence on social media platforms to reach a wider audience. Source As of 2017, Facebook and Instagram have 2.2 billion and 800 million monthly
How to Use Live Video (Facebook & Instagram) to Grow Your Business Read More »
Podcasts are a unique medium. When people listen to podcasts, they’re able to connect with hosts in a way that’s hard to replicate on any other platform. There’s a strong level of intimacy that’s built between hosts and listeners. The rise in podcast advertising stems from a rise in popularity in the medium itself. Consider these
A new visitor comes to your website, finds just what he/she was looking for, clicks on BUY and you’re done. Ha! That doesn’t happen, does it? In reality, a visitor or prospect takes their own sweet time, researching and comparing across other websites, before they make the buying decision. But the least you can do
How to Create A High-Value Lead Magnet to Quickly Grow Your Email List Read More »
Some sources estimate over 3.5 million posts are published every day (and 2.5 million of them are on WordPress alone). Ofcom reported in late 2017 that 69% of Americans accessed web content via their smartphones, 61% via laptop and 47% via desktop. The rise in convenient mobile devices means that more people are reading more content at more
In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make sure they buy the right product at the right price by researching information online. In fact, 82% of customers conduct research online prior to making a purchase. In a
If you are a blogger or a marketer, I am sure that you have already tried the guest blogging strategy — or at least you have considered trying it. Guest posting is an efficient marketing strategy in which writers post their original articles on blogs that are not their own. Why is this a good
The Power of Guest Blogging (And How to Get Started!) Read More »
