audit

Get Your WordPress Website Ready for the New Year: What to Do Now!

The year’s almost up; the time for family and festivities is upon us. Rather than making a New Year’s resolution to learn to play the guitar or eat your weight in ice cream (you should totally do both of those things), how about you resolve to get your WordPress website ready for the new year …

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7 Segmentation Mistakes that Will Cost Your Business Money

Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly …

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How to Do a Website Content Audit in 4 Simple Steps

By Anna May Trogstad An effective website content audit should be done annually and if executed well it can deliver invaluable insights into your content marketing strategy. A recent study shows that 52% of B2B marketers attribute business stagnancy to a lack of effective content marketing, and 57% believe that not enough time dedicated to …

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