The year’s almost up; the time for family and festivities is upon us. Rather than making a New Year’s resolution to learn to play the guitar or eat your weight in ice cream (you should totally do both of those things), how about you resolve to get your WordPress website ready for the new year […]
Get Your WordPress Website Ready for the New Year: What to Do Now! Read More »
I can remember a time when I told people that we always started our clients off with an SEO audit and got this wide-eyed, surprised stare. And you know, I have to confess, although we’ve always said that we don’t do cookie cutter campaigns, that is one thing that is set in stone. If we’re
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
By Anna May Trogstad An effective website content audit should be done annually and if executed well it can deliver invaluable insights into your content marketing strategy. A recent study shows that 52% of B2B marketers attribute business stagnancy to a lack of effective content marketing, and 57% believe that not enough time dedicated to
How to Do a Website Content Audit in 4 Simple Steps Read More »
