10 B2B Marketing Delusions
Marketing is a delusional profession. We’re so used to pushing our Kool-Aid™ at people that we’ve lost our ability to see our own Kool-Aid™. (It’s the same reason that fish have no word for ‘water’). But delusions—and their weaker cousins illusions—can totally warp our marketing. They allow us to form a picture of our prospects […]