b2b digital marketing

How to use content marketing to generate B2B leads

Content marketing is one of the best ways to generate leads as a B2B company. However, many struggle with executing it correctly. Are you one of them? Around 70% of users on the internet learn via content before purchasing a product versus traditional advertisements. Times are changing. The average person used to need advertisements to …

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Your guide to rock star B2B marketing in 2019 and beyond

B2C strategies can also be used for B2B audiences, after all, all marketing is human to human B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right? Or are there strategies that translate from consumer-focused organizations to B2B ones? In a word, yes…and …

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How to pinpoint the right buyers for your B2B product or service

It’s never been easier for B2B businesses to identify and target their ideal customers online. “I have a great product or service but I just can’t seem to be able to find buyers.” I hear this a lot. It’s one of the most frustrating things for a passionate business owner or manager with a solution …

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Converting customers is main content goal for B2B marketers

Chart of the week: 98% of B2B marketers now accept that content performance justifies its cost, with the main goal for content marketing being conversion Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is …

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50% of B2B buyers don’t have defined needs when making a purchase

Chart of the week: Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors A large number of businesses tend to assume that B2B buyers are only willing to talk to a sales person when they are coming to the end of the buying journey. However, new research from Aberdeen …

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LinkedIn advertising essentials | Smart Insights

LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. After all, these are the major platforms leading the way and generating headlines (although not …

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What can B2B marketers learn from behavioural economics?

How to boost business results by recognizing cognitive biases In the 1970’s two young psychologists named Daniel Kahneman and Amos Tversky pioneered a new field of study, which eventually became known as behavioural psychology. They were interested in understanding whether humans were rational, economic decision-makers or fallible creatures, vulnerable to mistakes and errors as a …

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How to uncover & market to the companies browsing your site

How do you know who isn’t converting and how can you make the most of the data to bring them back to your site? Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled out a form and converted into a …

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Interview with Stacey Bird from Little Switch

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Stacey Bird I’m Stacey. I created my own brand called Little Switch. I am a content marketer working freelance with small businesses. What is your background in Marketing, and how did you come to …

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#MarketingMinds: Interview with Hanna Cevik from Reason

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Hanna Cevik I’m Hanna, I’ve been a Marketing Manager for 10 years, working in the third sector, the arts and now technology. I am a generalist, which I think is increasingly rare, but …

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B2B Mobile Buyer Behaviour research

Chart of the Day: Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It’s rare for B2B specific data to be shown. Given this lack of insight, most businesses …

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What’s the biggest content challenge? Marketers reveal all

Chart of the day: Time is the biggest challenge when it comes to content marketing Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice. Time, content quality and creating content were the top three challenges, which suggest a perception of the number of resource marketers feel content …

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