b2b digital marketing

How to use content marketing to generate B2B leads

Content marketing is one of the best ways to generate leads as a B2B company. However, many struggle with executing it correctly. Are you one of them? Around 70% of users on the internet learn via content before purchasing a product versus traditional advertisements. Times are changing. The average person used to need advertisements to …

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Your guide to rock star B2B marketing in 2019 and beyond

B2C strategies can also be used for B2B audiences, after all, all marketing is human to human B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right? Or are there strategies that translate from consumer-focused organizations to B2B ones? In a word, yes…and …

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How to pinpoint the right buyers for your B2B product or service

It’s never been easier for B2B businesses to identify and target their ideal customers online. “I have a great product or service but I just can’t seem to be able to find buyers.” I hear this a lot. It’s one of the most frustrating things for a passionate business owner or manager with a solution …

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Converting customers is main content goal for B2B marketers

Chart of the week: 98% of B2B marketers now accept that content performance justifies its cost, with the main goal for content marketing being conversion Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is …

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50% of B2B buyers don’t have defined needs when making a purchase

Chart of the week: Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors A large number of businesses tend to assume that B2B buyers are only willing to talk to a sales person when they are coming to the end of the buying journey. However, new research from Aberdeen …

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LinkedIn advertising essentials | Smart Insights

LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. After all, these are the major platforms leading the way and generating headlines (although not …

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