Chart of the Day: Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It’s rare for B2B specific data to be shown. Given this lack of insight, most businesses […]
Chart of the day: Time is the biggest challenge when it comes to content marketing Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice. Time, content quality and creating content were the top three challenges, which suggest a perception of the number of resource marketers feel content
What’s the biggest content challenge? Marketers reveal all Read More »
Chart of the Day: How much budget is being allocated to ABM? This week, I thought I’d take a look at the popularity of ABM since we have been getting a lot of interest in our recent series of articles on how to implement ABM by Daley Robinson. Most studies on the adoption of ABM relate
Research on adoption of Account-based marketing (ABM) Read More »
Chart of the Day: B2B consumers value a much more personal service than B2C consumers Across the web, you will find hundreds of thousands of articles describing the difference between B2B and B2C marketing and the differing needs of their respective customers. But it can be hard to know which set of data and recommendations to
B2B or B2C? Either way, do you know what your customers really want? Read More »
Chart of the Day: B2B marketers place SEO Rankings and Traffic Generation above Leads or Sales SEO is one of the most important channels in any B2B marketing strategy but is often overlooked. Despite its track record in virtually every industry, B2B marketers can feel overwhelmed with the amount of work that goes into ranking your business in the
What are the most important goals for an effective B2B SEO strategy? Read More »
