In a surprising turn of events, there was recently a bit of noise around a distinctly non-controversial statement made.
In b2b-marketing , blog , content-marketing , Marketing tech , marketing technology , marketing technology landscape supergraphic , MarTech , Martech supergraphic , Scott Brinker
(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the.
The problem with the ‘customer journey’ We often refer to the ‘customer journey’. It’s a nice idea, but a.
In B2B Content Marketing , B2B Demand Generation , b2b-marketing , blog , business-to-business marketing , content-marketing , demand-generation , SEO BLOG
There are two kinds of content marketers in B2B: Plumbers and Persuaders: Plumbers are focused on the pipes, couplings.