b2b-marketing

Is marketing the press secretary or attorney general?

In a surprising turn of events, there was recently a bit of noise around a distinctly non-controversial statement made.

(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the.

The problem with the ‘customer journey’ We often refer to the ‘customer journey’. It’s a nice idea, but a.

As our recent A Stakeholder Through the Heart piece explains, we’ve been kind of obsessing about stakeholder management lately..

Let’s face it, none of us are creating content in a vacuum. We all have bosses to please, internal.

Marketing is a delusional profession. We’re so used to pushing our Kool-Aid™ at people that we’ve lost our ability.

Five years ago, to the day, we published a slideshare called Crap: Why The Single Biggest Threat To Content.

There are two kinds of content marketers in B2B: Plumbers and Persuaders: Plumbers are focused on the pipes, couplings.

If I’m ever asked about my ‘favourite marketing metrics’ (it happens when you live the B2B thug life), I.

Due to a traumatic early experience (high school graduation speech—please never ask), I’ve always been a reluctant public speaker..