In a surprising turn of events, there was recently a bit of noise around a distinctly non-controversial statement made about marketing on Twitter. A CMO’s job is to execute the…
b2b-marketing
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(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the strategy, execution and history of ‘Brinker’s Beast’.) I’ve always admired Scott…
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The problem with the ‘customer journey’ We often refer to the ‘customer journey’. It’s a nice idea, but a problematic one. There’s a reason that Doug made it one of…
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As our recent A Stakeholder Through the Heart piece explains, we’ve been kind of obsessing about stakeholder management lately. It’s pretty simple: when everyone’s aligned around the same goals and…
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Let’s face it, none of us are creating content in a vacuum. We all have bosses to please, internal (and external) customers to serve, senior executives to… sacrifice lambs to….
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Marketing is a delusional profession. We’re so used to pushing our Kool-Aid™ at people that we’ve lost our ability to see our own Kool-Aid™. (It’s the same reason that fish…