b2b metrics

Know Your B2B Marketing Metrics: Measure Your Way to Success

B2B Marketing, b2b marketing metrics, b2b metrics, marketing metrics, Reports & Analytics, SEO BLOG /

Many of us who were kids in the ‘70s have strong memories of being taught that The Metric System was on the way. As we memorized facts like how many centimeters are in a foot, we were told that we’d soon be thinking about distance in terms of meters rather than yards and that we’d […]

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Why Revenue is the wrong metric for B2B marketing

b2b, b2b metrics, b2b-marketing, b2b-marketing-agency, blog, marketing metrics, revenue, SEO BLOG /

If I’m ever asked about my ‘favourite marketing metrics’ (it happens when you live the B2B thug life), I usually start with a stock phrase, “Well, revenue is the mother of all metrics, but short of that, I like…” But, even as I say it, I know in my heart that it’s wrong. (Then why

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