How to Market to the Newest B2B Buyer: The Millennial Buyer
Like just about everything else, the world of B2B sales is being transformed by an influx of millennial buyers. That means if your business’s sales and marketing tactics are tailored for boomers or Gen X, it’s time to rethink your approach. The Millennials are Here, a recent report on generational differences in B2B buying, offers […]
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