b2b

How to Make Workplace Humor an Asset, Not a Liability

Have you ever heard the maxim never explain a joke? It’s easy to see why this sentiment arose: The joy of humor lies in the immediate, shared recognition that some stuffy norm has been violated or some oft-unspoken truth has been exposed. This recognition is what we mean when we say somebody gets it – …

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B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “Creating Epic Customer …

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Common B2B Mistakes, Part 5: Accessibility, Mobile, Localization

B2B merchants are increasingly ecommerce focused. Among the weakness of some B2B websites are accessibility, mobile shopping, and localization. For 10 years I have consulted with B2B ecommerce companies around the world. I’ve assisted in the set up of new sites and ongoing support for existing ones. This is the fifth and final post in …

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Use Customer Data to Create Better Content for Your Customers

Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their …

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4 Actionable Tips to Enhance Your Email Development Process

With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’ …

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Email Isn’t Dead; You’re Just Doing It Wrong

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing …

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