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The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action

b2b, branding, Consumer, SEO BLOG /

Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse information for story. Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. They are communication tools that help you […]

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

b2b, Scoring, SEO BLOG /

What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title. But you know that your sales team can

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5 Common Mistakes that Destroy a Drip Campaign

b2b, Nurturing, SEO BLOG /

Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up. Consistently engaging leads and customers to stay relevant and build interest

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The Marketer’s Guide to Content Marketing

b2b, Brand, brand awareness, Buyer Personas, Content, Content marketing, content marketing funnel, content marketing resources, Content Strategy, customer avatar, customer journey, Digital Marketing, SEO BLOG /

We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant

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4 Things You Should Do for Sales Development that Aren’t MQLs

b2b, Sales Marketing Alignment, SEO BLOG /

I’m lucky. Here at Marketo, I’ve had the pleasure of working with not one, but two (!) of the best sales development leaders out there. What makes them so great? Both are beloved captains who are awesome at finding talented people and developing them into great sellers. And, they’re just as skilled at cross-functional collaboration.

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How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

b2b, Consumer, Modern Marketing, SEO BLOG /

Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode. As you may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel

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Videos for Lead Nurturing? They Can Do a Lot More Than You Think

b2b, Content marketing, SEO BLOG /

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video There are countless ways to put a brand in front of buyers, of course. But for B2B products and services,

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