Marketing and advertising are extremely important for any type of business, and different versions of them have existed over the decades. Of course, over time, the way that marketing works has changed, and the demands of the industry have transformed. Today, it’s not just about information and communication flowing from the brand to the consumer […]
11 Facts You Should Know About B2B Influencer Marketing Read More »
Even with today’s booming B2C and eCommerce market, many businesses continue to face challenges in constructing their marketing strategies, particularly with regards to the emerging topic of B2C lead generation. Nevertheless, not only are there great B2C resources out there, but they can come with very affordable price tags for companies on a budget– even
For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have
Why Your B2B Sales Strategies Fail To Convert B2C Leads Read More »
I’ve worked in marketing for a long time now, with the bulk of my career in B2B. When I tell people that, they often look at my quizzically. What exactly is B2B? is usually the first question they ask. And those in the field who have spent their days in the consumer side of things
What’s the Difference Between B2B vs. B2C Marketing? Read More »
