rawpixel / Pixabay Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale. Since 2012, revenues of subscription businesses have grown nine times faster than […]
Marketing in the Relationship Economy: 7 New Rules Read More »
From waiters to plastic surgeons, delivering a sensational customer experience should be a top priority – never an afterthought. As a business leader, the experience you provide to your customer has a profound ripple effect on your organization, growth, and success at large. Too many professionals focus intently on the operational and financial aspects of
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How Arby’s Uses Social Listening to Understand (and Delight) Its Audience To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates
How Arby’s Uses Social Listening to Understand (and Delight) Its Audience Read More »
E-commerce has given businesses of all sizes the potential to expand to a global audience. Via a well-crafted online marketing campaign, you can scream from the virtual rooftops about your brand to a potential audience of millions. The difficulty is that all your competitors are doing the same thing. With so many other sources vying
Pro Marketing Tips For Growing Your E-Commerce Website Read More »
Even with today’s booming B2C and eCommerce market, many businesses continue to face challenges in constructing their marketing strategies, particularly with regards to the emerging topic of B2C lead generation. Nevertheless, not only are there great B2C resources out there, but they can come with very affordable price tags for companies on a budget– even
While entrepreneurs now have more opportunities to start their own business ventures due to the internet, the main rule of wealth-building still remains the same: Let your money work for you by unlocking multiple streams of passive income. In the digital world, this can be achieved in multiple ways. You can build a blog that
5 Unbelieveable Ecommerce Success Stories That Will Blow Your Mind Read More »
