baby boomers

5 Things You Should Know About Marketing to Baby Boomers

Millennials have been on the radar of most marketers the past few years. While this is a large and potentially lucrative demographic, the most powerful group, at least when it comes to spending, is still the baby boomers. Marketers understand that about 70 million people from this generation would be entering retirement over the next ten …

5 Things You Should Know About Marketing to Baby Boomers Read More »

What Content Creators Need to Know About Generational Marketing 1024x512

What Content Creators Need to Know About Generational Marketing

Do different age groups prefer different online content? Yes, they do. There is no single universal marketing strategy that could work for everyone. A 50 year-old non-techno person would have an entirely different reaction to an online advertisement as compared to a person in his late teens. That’s why it is impossible to run a …

What Content Creators Need to Know About Generational Marketing Read More »

Convince   Convert  Jay s Webinar of the Week   FACEBOOK TEMPLATE  40 1 1 1024x536

How AI, Millennials, and Generation Z Are Shaking Up the Workforce

I’ve been working in digital pretty much since digital became a thing in the early 90s. At that point, the internet and associated new technologies were only being used by the cutting-edge trendsetters and super nerdy IT folks. Now, every company is using some form of technology in their business and the internet is pervasive. …

How AI, Millennials, and Generation Z Are Shaking Up the Workforce Read More »