backlinking

A Guide to Analyzing Your Website’s Backlinks

By now, you likely know about the important role that links play in search engine optimization (SEO). Google’s search ranking algorithm depends heavily on links to evaluate the trustworthiness of various sites, judging the number and quality of links pointing to a site (and individual pages on that site) to determine how to rank it. …

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Is hiding paid backlinks from Google actually possible?

Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that requires judicious decisions; especially when you are pondering over the …

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