There Are More Niche Markets Than Ever, and That’s a Great Opportunity for Your Business

If you follow politics, you’ve probably seen a discussion of the “Balkanization of America,” and it’s usually cast in negative tones. The idea is that—similar to Eastern Europe’s Balkans—American society is carving itself into small pieces that can sometimes be hostile to one another. Weighing in on that debate is above my pay grade, but […]

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