beauty

How Beauty Bay’s new website combines content, commerce and awesome UX – Econsultancy

Beauty Bay, the independent online beauty retailer, has recently revamped its website in a bid to become a ‘digital-first’ brand. The move comes in conjunction with wider changes in the brand’s culture and identity, based on market research Beauty Bay undertook in 2018. Ahead of changes made in the US last year, Retail Times reports …

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Influencers discover that launching their own brands is fraught with risk – Econsultancy

A growing number of influencers are opting to cash in on their followings by launching their own brands instead of charging established brands to promote their wares. The potential rewards are huge. A number of influencers, including Kylie Jenner and Huda Kattan, have even parlayed their popularity into billion-dollar businesses. But launching, growing and maintaining …

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How digital is shaping customer experiences in the beauty industry – Econsultancy

The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before. In order to break through, beauty brands today are …

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Behind Kylie Jenner’s success in a saturated cosmetics industry – Econsultancy

Twenty one year-old Kylie Jenner has been named the world’s youngest self-made billionaire, snatching the crown from Facebook’s Mark Zuckerberg who was 23 at the time he accrued the title. This comes just three years and four months after her company, Kylie Cosmetics, was founded in November 2015. However, the phrase ‘self-made’ in this context …

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What is the Beautystack app & could it change the beauty industry?

WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack. Launched last year, it is kind of like a Linkedin/Instagram hybrid for the beauty industry, designed …

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