Behavioural-ad-targeting

What does Apple’s new ITP mean for marketers?

Smart Insights Alert: How will retargeting be affected by changes to iOS11 and macOS High Sierra Safari users? Apple is making massive waves again, this time in the advertising industry (but not in a good way for digital marketers). Apple has introduced ITP – Intelligent Tracking Prevention – for those using their Safari browser, a new …

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Configuring retargeting on facebook

5 reasons why retargeting must be included in your marketing funnel

Re-targeting is crucial to closing sales. Here is how to do it right. There is only one difference between using Facebook to promote your services, and having a marketing system that gets consistent, reliable and better results (almost) on autopilot. Marketers and business owners know how important it is to have a comprehensive marketing plan, …

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