Using tables and flow charts to visualize and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer Read More
Behavioural email marketing
Chart of the day: Email marketing tips to innovate your strategy When it comes to email marketing, there’s always some discussion about its relevance as a Read More
Why you need an email strategy for 2018 - the best behavioural email marketing predictions for the coming year It’s that time of the year when Read More
Chart of the Day: However, email attention spans are increasing Concentrate, my little email geeks First of all, let's give goldfish a bit of credit. It Read More
Chart of the Day: How Length and Personalization Impact EmailPerformance The Email Urban Legend I'm not talking about those awful email chain letters from the 1990s. Read More
A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of Read More