bid adjustments

How to Take Your AdWords Campaign to the Next Level

The marketing space has evolved dramatically and Google AdWords is one of the platforms that has played a crucial part in initiating this evolution. In fact, AdWords is one of the best and most promising platforms for online advertising because it offers assured and immediate traffic by reaching out to your potential customers. And not only …

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Smart RLSA Tips For The Holiday Season

September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10%  and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid …

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SG Bing Ads Now Lets You Advertise by Device

Bing Ads Now Lets You Advertise by Device

Bing Ads has upgraded their interface, allowing advertisers to target specific devices. Back in November of 2016, Bing Ads announced an update to Device Targeting by adding “desktop exclusion” as a new option. The goal was to “broaden bid modifier ranges and allow complete opt-out for Tablet,” for which they received tremendous feedback. And now this week, …

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