The full scale integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, Read More
Bid/Budget Management
Budgeting for clients is an uphill battle. It is also a challenge deciding how you want to spend your client’s budget, how to figure out the Read More
There are numerous software tools that make everyday PPC tasks, such as budgeting, much more efficient and effective. However, many marketers find themselves constrained by budget, Read More
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for Read More
We’ve received a few requests to cover the difference between enhanced cost-per-click and CPA bidding. Both use Google Ads data, which there is quite a lot Read More
We all have to start somewhere. Whether we’re launching a new campaign, launching our first campaign, or taking a look at one that has been running Read More
In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might Read More
In the past year, I have seen a huge shift in the bidding approach utilized by those around me. Traditionally, most of my fellow co-workers swore Read More
As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there Read More
When it comes to preparing PPC budgets, there are a zillion things to think about. Business are just way more complicated than they used to be Read More